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CRAMER-KRASSELT AND CKPR SELECTED AS AGENCIES OF RECORD BY PROFESSIONAL CADDIES ASSOCIATION ( PCA ) Worldwide Foundation ORLANDO, Fla. (July 14, 2004) - The Orlando offices of Cramer-Krasselt and CKPR, the public relations arm of Cramer-Krasselt, have been selected as agencies of record for the Professional Caddies Association (PCA) Caddie Foundation 501 (C ) 3. "Caddies don't just clean the clubs and carry the golf bag. They play vital roles in the success of their employers by planning course strategy, lending advice, building confidence, sympathizing and empathizing," said Dennis Cone, PCA founder. "We dedicate our time, energy and resources to recognize their contributions in preserving the tradition of the game of golf." The agencies will develop and execute a strategic branding campaign to raise awareness, further understanding and galvanize support for the Association and its Foundation. C-K will lead all creative, digital and promotions activity, while CKPR will spearhead all media relations, special event and fund-raising initiatives. "Our goal is to build the brand, communicate the organization's mission and further understanding about the critical role caddies play in the game of golf," said Joe Bouch, general manager of C-K/Orlando. "We are honored to work with such a worthwhile organization." "We know our efforts will enable the PCA Caddie Foundation to attract more donors and provide increased scholarship and educational services," added Lou Anne Banks, vice president and director of CKPR/Orlando. About PCA PCA is an association open to all caddies, working or retired, dedicated to elevating respect for the professional caddie and to paying homage to those who filled a special role in the history of the game. The organization and its Foundation work to provide the youth of the world the opportunity to learn both life and social skills through the game of golf and the profession of caddying, and enhances their knowledge and interpersonal skills both on and off the course. In addition, PCA and its 5500 members worldwide strives to bring back caddies to the golf courses of the world, while preserving the tradition of this greatest of all games. About Cramer-Krasselt/CKPR Rapidly growing Cramer-Krasselt is the fourth-largest independent agency in the United States with billings exceeding $524 million. Recently profiled for its creativity in Communication Arts, the agency is headquartered in Chicago, with offices in New York, Milwaukee, Phoenix and Orlando. Its client list is representative of major brands across virtually every industry. They include AirTran Airways, Allen-Edmonds Shoes, CareerBuilder, Cellular South, Corona Beer, Florida Department of Citrus, Hyatt Hotels, LaSalle Bank, Master Lock, Moen, Popeyes Chicken & Biscuits, Service Master, Ski-Doo, The Outer Banks of North Carolina and Xavix technologies. Cramer-Krasselt's public relations subsidiary, CKPR, is ranked among the nation's top 20 public relations agencies. For more information, visit www.c-k.com or www.ckpr.biz For more information, contact: Dennis M Come, PCA Media, 386-446-8721, PCA@PCAworldwide.org Brenda Maysonet www.CKPR.biz (407) 541-0807 bmaysone@ckpr.biz ### | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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